G+Co. Apparel, a suiting accessories company in need of a website redesign.

Lead Designer, 2019

www.gandcoapparel.com

G+Co. Apparel is an online boutique shop specializing in men’s suiting accessories with most of its sales coming from the northeastern & midwestern U.S. As the brand diversified its reach and developed a core audience, G+Co.’s website failed to replicate the experience from their social media and pop-up shops, which are the primary contact points for most customers.

I was lead designer on this project. I was responsible for doing user research, user interviews, sketching, wireframing, and designing the website.