M4BL Brand Refresh
Art & Design Manager/ Design Lead, 2023-2024
The Movement for Black Lives (M4BL) formed in December 2014 as a space for Black organizations across the country to create a shared vision, strategy, and policy agenda to win rights, resources, and freedom for Black people.
M4BL continues to expand its work as an ecosystem of Black-led organizations and individuals across the country engaging through our six membership tables, who are committed to their values and are aligned with their Vision for Black Lives.
M4BL needed to refresh its visual identity.
As it neared its 10th anniversary, M4BL needed a design system more suited for its public messaging around its Vision for Black Lives, which was about building the solutions to the societal issues they were raising for the previous decade. As such, they wanted to move away from the “greyscale and gold” they were known for.
