CyberEd Camps
Branding Guidelines & Other Collateral
Freelance Designer, 2020
CyberEd Camps is a 2-week Esports summer camp geared to teaching your child the basics (and potential) of the growing Esports industry.
As the designer on this project, I codified the branding of CEC with a comprehensive style guide, a digital slide deck played in location, several social media graphics, and two print deliverables: a handbill to be distributed at several Esports facilities and a pop-up billboard.
First, the branding guide.
Created as a PDF and converted to Powerpoint so the clients at CyberEd could treat it as a living document.
Next, we have
social media graphics.
The social media graphics served two purposes:
to advertise the upcoming camps (there are three separate two week camps) and to provide more context about the growing Esports industry and how it relates to STEM education. Using a combination of vector illustration and photography from previous camps, I created a standard for how the social media posts should look.
Click each photo to enlarge.
Next up, in-store
Digital Displays.
These were displayed on screens in participating Esports facilities.
